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Anup Oommen
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Athar Awards alumni reunite in Riyadh for a time of connection, creative exchange

Anup Oommen
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66 of Saudi Arabia's most promising creative strategists, marketers, agency leaders and emerging talents gathered at Akira Back restaurant in Riyadh for a special winners’ lunch hosted by Sadu Media.

Sadu Media Athar Awards winners lunch

Three weeks out from this year’s Athar Awards, 66 of the Kingdom’s most promising creative strategists, marketers, agency leaders, and emerging talents gathered at Akira Back restaurant in Riyadh for a special winners’ lunch hosted by Sadu Media.

Joining the award winners were jury members and shortlisted team representatives who came together not as competitors but as peers invited to pause and reflect on an eventful year.

Far from the charged atmosphere of the Athar awards night, the lunch served as a meaningful celebration of the people behind the work.

Sadu Media, who also sponsored this year’s Best Cultural Campaign award, is a Saudi production house that has been a staunch


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Tags:agency leadersAkira Back restaurantAtharAthar AwardsAthar Awards alumniAthar FestivalBest Cultural Campaign awardConnectionscreative communitycreative strategistscreativityCultureemerging talentsHH Lama Bint Mishaal Bin Khalid Al SaudLama Bint Mishaal Bin Khalid Al SaudMarketersRiyadhSadu MediaSaudi Arabia
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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