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Assembly – Performance Marketing Agency of the Year: 2023 will be a big year for digital

At Campaign Middle East’s first Agency of the Year awards, Assembly was named Performance Marketing Agency of the Year. We had a quick chat with Kinloch Magowan, regional director, Assembly MENA.

Tell us about your journey to the award.

It has been a fantastic journey. Over the last couple of years, it has been very challenging for many agencies in the industry. However, we have had a strong retail client base, we developed our team with a new strategy division and grew the team across from Riyadh and Cairo; these three factors helped us get to move forward. We are very pleased to be here.

How will the award help your agency?

It is always good to have recognition within th


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