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Assembly MENA Learn, Link, and Leap to Success with TiKTok Partnership

TikTok For Business’s Waseem Afzal, and Assembly’s, Faisal Dean reflect on how their 2021 strategic partnership has unlocked mutual value and spurned fresh collaborations for 2022.

The MENA Independent Agency landscape is fast-evolving, and one of the largest and most accomplished in the space is Assembly, a multi-award-winning brand performance agency, with a roster of regional and international clients including Landmark Group, Gulf Marketing Group, and Al Tayer Group.

With strengths in E-commerce and Retail, Assembly were one of the first regional independents to utilise the potential of TikTok’s full-funnel product suite. Early campaign successes prompted Assembly’s leadership to agree on a working partnership with TikTok, to ensure their competitive edge in performance was sustained:

“We had already achieved successes with TikTok, but the platform was evolving at such a rapid pace, we wanted to create a pa


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