ASFAR, a PIF company focused on tourism investment and sector transformation, has launched a campaign inviting residents in Saudi Arabia to invest in the nation’s tourism sector.
The campaign, launched across social media platforms, build on ASFAR’s recent sponsorship of the Al Hilal Football Club. In the campaign, audiences witness the team’s Stefan Savić, Yassine Bounou and Aleksandar Mitrović playing a card game of Baloot.
The footballers leverage their hand, each competing for where the group must visit next in Saudi Arabia. Through this narrative, the campaign’s aim is to bridge cultures, showcasing international footballers naturally immersed in Saudi culture.
“We brainstormed
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
