Ascend Esports launched a digital campaign, in partnership with Red Dot Marketing in August, in an effort to empower female gamers and creators across the UAE.
The newly launched esports hub in Dubai successfully concluded its inaugural Valorant Female Tournament, for which it launched an entirely digital campaign to drive registrations and participation.
The result gathered more than 65 registrations, exceeding the Ascend’s target of 40 and delivered 237K in impressions and 141K in reach through social campaigns over a run-time of 17-20 days.
“Our goal has always been to nurture talent from the ground up,” said Ashis Jami, Founder & CEO, Ascend Esports. “This tournament showed us that the community is there, wa
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