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posted on Dec. 31, 2024 at 10:45 am

AOTY Snapshot: Magna Global on winning Performance Marketing Agency of the Year

posted on Dec. 31, 2024 at 10:45 am

Lara Arbid, CEO, Initiative MENAT and Magna Global MENAT, shared her reflections after the agency’s award win.

Magna Global took home the Performance Marketing Agency of the Year award, presented by awards sponsor Gosia Wajchert, Managing Director – MEA at Criteo.

Magna Global was awarded the Performance Marketing Agency of the Year 2024 title at Campaign Middle East’s Agency of the Year Middle East Awards.

This award took a deep dive into the scope of operation of each agency that made a submission, as well as what has been achieved against the performance marketing objectives.

The winning entry impressed the judges because it was able to “tell a story through the submission while clearly laying out solid case on ho

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Tags:Agency of the year middle east agility AOTY 2024 Collaboration grit Initiative MENAT innovation Lara Arbid magna global Magna Global MENAT Performance marketing Performance Marketing Agency of the Year performance-first agency

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.