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AOTY Snapshot: Magna Global on winning Performance Marketing Agency of the Year

Lara Arbid, CEO, Initiative MENAT and Magna Global MENAT, shared her reflections after the agency’s award win.

Magna Global took home the Performance Marketing Agency of the Year award, presented by awards sponsor Gosia Wajchert, Managing Director – MEA at Criteo.

Magna Global was awarded the Performance Marketing Agency of the Year 2024 title at Campaign Middle East’s Agency of the Year Middle East Awards.

This award took a deep dive into the scope of operation of each agency that made a submission, as well as what has been achieved against the performance marketing objectives.

The winning entry impressed the judges because it was able to “tell a story through the submission while clearly laying out solid case on ho


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