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Ali Rez of Impact BBDO received the Creative Leader of the Year award from Khaled AlShehhi, Executive Director of Marketing and Communication at the UAE Government Media Office.

AOTY Snapshot: Ali Rez on winning Creative Leader of the Year

Marie-Capucine Maloy, Global Senior Director of Communications at Huda Beauty, handed over the Outstanding Woman in Advertising or Media of the Year trophy to Jennifer Fischer from Publicis Groupe Middle East.

AOTY Snapshot: Jennifer Fischer on the Outstanding Woman in Advertising of the Year win

Publicis Groupe – Zenith KSA was awarded the Best Agency of the Year – Saudi Arabia by award sponsor Hicham Fakhoury, Content Solutions Lead at MBC Media Solutions.

AOTY Snapshot: Zenith KSA on winning Best Agency of the Year – Saudi Arabia

Tactical was recognised as the Independent Agency of the Year by Anup Oommen, the Editor of Campaign Middle East.

AOTY Snapshot: Tactical on winning Independent Agency of the Year

Nadeem Quraishi, Publisher at Campaign Middle East, handed over the PR /Communications Agency of the Year trophy to Gambit Communications.

Gambit Communications on winning PR / Communications Agency of the Year

Magna Global took home the Performance Marketing Agency of the Year award, presented by awards sponsor Gosia Wajchert, Managing Director – MEA at Criteo.

AOTY Snapshot: Magna Global on winning Performance Marketing Agency of the Year

Fusion5 Independent Media Agency of the Year Campaign Middle East Agency of the Year awards

AOTY Snapshot: Fusion5 on winning Independent Media Agency of the Year 2024

Standard deadline now open for Agency of the Year awards

2024 Agency of the Year: First wave of judges revealed

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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