Both the share and total volume of mobile shopping is growing in the MENA region, with the number of mobile purchases growing by 20 per cent in the MENA region in the first half of 2024, according to a recent analysis of more than 1.5 million mobile order by Mobmio experts.
Furthermore, data from the analysis also showed that not only are the number of smartphone orders growing, but also that people are willing to spend more. The average order value (AOV) in the MENA countries has risen from $25 to $31.1.
Notably, the UAE recorded the highest AOV of mobile sales in the world at $59. It is closely followed by Saudi Arabia with an average order value of $49.
Mobile publishers’ profits are o
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