Amazon invests in delivery infrastructure, employees, and technology to meet growing demand in the UAE for White Friday

New global technologies introduced for Amazon.ae first full year in the region.

For its flagship event White Friday, Amazon said that it has invested in strengthening its operations in the UAE to ensure a smarter, faster, and more consistent experience for its customers and sellers. Spread across three key pillars: delivery infrastructure, job creation, and technology, the capital investments are well-timed for the peak shopping season.

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Amazon increased its storage capacity by over 45% across its fulfilment network and opened a state-of-the-art new delivery station in the UAE, creating more than 2,000 permanent and seasonal jobs. The company now has more than 2.4 million cubic feet of storage capacity across its network and third-party partners.

Amazon is leveraging its 20+ years of global technology innovation to create more efficient processes for customers and associates in the UAE. Global technologies seamlessly enhance the delivery process from sort centres and delivery stations to associate journeys, resulting in a smooth customer experience. These best in class tools help create a safe and efficient work environment for associates. For example, Amazon’s advanced logistics systems and technology delivery app help drivers optimise their delivery route providing a seamless road experience.

Prashant Saran, Director of Operations for Amazon Middle East and North Africa (MENA), said: “Amazon’s investment in strengthening operations reflects our long-term commitment to delivering a world-class customer experience for our customers and partners in the UAE. We feel a deep responsibility to the communities where we operate, and the creation of thousands of new jobs will benefit the entire country. Our goal is to ensure that customers across the country are able to get what they want from the comfort of their home while prioritising the health and safety of our associates, partners, and customers.”

The announcement comes as Amazon is in the midst of a busy shopping month with its biggest sale of the year, White Friday, currently delighting customers in the UAE. In addition to the great savings available, Amazon Prime members experience a range of benefits including free one-day delivery, and free delivery from Amazon US on Prime eligible products with no minimum purchase.

As Amazon enters the peak sales period, health and safety measures remain a priority for the business. Since the start of the pandemic, Amazon has implemented more than 150 measures for employees, associates and drivers at its sites including new processes and space planning to ensure social distancing, additional sanitisation stations, the provision of face coverings and daily temperature screenings.

The investments in Amazon.ae adds to the growing list of features and services available on Amazon.ae. This includes Subscribe & Save – an innovative and easy-to-use service allowing customers to schedule automatic deliveries of everyday essentials; and Amazon Home Services – a marketplace for over 70 on-demand professional services.