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Amazon Ads: How advertisers can make maximum impact during 11:11 and White Friday

You know Amazon. We’re customer obsessed and are known for delivering shoppers with the products they are looking for, as quickly as possible.

Our audiences are also binge-watching film and TV on Prime Video, chatting away to Alexa on their devices and streaming trillions of minutes of content on Twitch. Yes, trillions. In 2021, audiences globally spent a whopping 1.3 trillion minutes streaming content on the service. Twitch is big with gamers – and, with Saudi Arabia’s $37.8bn investment into the sector, a gaming revolution is in the making across the region. Marketers – it goes without saying, you’ll want to get involved.

Whether you’re looking to build brand awareness or driv


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