WebEngage, a full-stack user engagement and retention platform, has announced the appointment of Hetarth Patel as the new vice president – MENA and managing director – UAE. Working closely with the founding team, Hetarth Patel will spearhead WebEngage’s growth aspirations in MENA, a region that is starting to adopt a retention-led approach.
Patel brings more than 20 years of experience in the Information Communication Technology (ICT) industry, where he has led strategy, organisation building and global business expansion. Prior to joining WebEngage, he was heading strategy and sales development for customer experience solutions at Oracle for its Eastern Central Europe Middle East and Africa operations. He spent over 10 years at Flytxt BV in a senior leadership role and built and expanded its business to over 50 countries.
“Hetarth Patel, with his deep understanding of the regional MarTech landscape and a growth-led disposition, has all hallmarks of a leader who can be entrusted to turn WebEngage’s vision into reality in MENA. In just about two years since its official launch in the region, WebEngage has revolutionised retention marketing through a full-stack solution, by enabling brands to maximise the utility of data and meaningfully engage customers. The achievable impact has incentivised us to ramp up our regional efforts and offerings, where the role of Hetarth will be pivotal,” said Avlesh Singh, co-founder and CEO, WebEngage.
Commenting on the appointment, Patel says, “The Middle East and Africa region is making huge strides in developing its digital economy. Investments in CX-first marketing and retention technology are all set to soar as more than 80 per cent of organisations in the region plan to invest significantly in the next five years to build long-lasting personalised relationships with their consumers. It’s an incredibly exciting time to help our customers in the region grow with WebEngage’s market-leading technology and in-region customer success team.”
