Bidease has opened a new office in Dubai, United Arab Emirates. The aim is to build partnerships with app marketers, publishers and agencies across the Middle East and North Africa region and help them achieve their growth goals.
Bidease is a fully transparent demand-side platform for mobile marketers. It was founded in the USA in 2016 and named one of America’s fastest-growing companies by Financial Times in 2022. The Adtech company has also partnered with the likes of Apple Music, Postmates and Uber to drive customer acquisition, new subscribers and incremental ROAS.
The new office will be led by Shayan Rahimi, managing director, MENA, who previously held the position of head of ecommerce, MENA at Snap Inc. He will be responsible for all business development activities and operational processes of the new MENA office.
“For the last 12 years of my career in the mobile app industry, the most enjoyable moments have always been the building phase and partnering with app marketers to build connections with consumers. I’m super excited to be joining the Bidease team to bring a new incredible technology stack to the MENA region. We aim to help app marketers solidify consumer connections across a multitude of digital properties, driving transparent, relevant value for their brands while connecting people to products and services they need and love,” said, Rahimi.
A spokesperson from the Bidease Team said, “We’d like to congratulate Shayan on his new role in our company and wish him a long and successful journey with us! Welcome aboard.”