By Kashif Merchant, managing partner, Footprint Outdoor Advertising
We are a marketing agency that focuses predominantly on outdoor media as well as niche media within Dubai. We represent the media assets of Topgolf Dubai, The Capital Club DIFC and major golf courses in Dubai. Our idea has always been to give clients a solution that can increase their customer engagement using traditional mediums that can easily be shared on digital platforms.
Given how the world is moving, it would be naïve to say that traditional media will not be phased out. I feel traditional assets that are more ‘connectable’ and measurable will continue to grow as they reach out to a mass audience and have th
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