Property giant Aldar has called a review of its advertising business as part of a change in its communications strategy.
The Abu Dhabi-based developer, which has announced $75 billion worth of assignments since it launched in 2005, has invited 10 agencies to pitch for the account, with the review currently at the RFP stage.
Incumbents JWT and Impact BBDO are not involved in the review, which is understood to be the biggest new account up for grabs.
Sami Eid, deputy director of marketing and media at Aldar, said three of the 10 agencies would be shortlisted for the second round, before a decision was made later in the year.
“There’s a new strategy for the company and we are looking f
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
