Aroya Cruises, the first local cruise line owned by the Public Investment Fund (PIF), has launched a new campaign with Al-Nassr football club.
The ad spot depicts the tailored relaxation Aroya Cruises promises passengers, with the hardworking footballers of Al Nassr FC as examples. The inspiration came from the need to tell a unique story in a loud and engaging announcement. With Aroya Cruises’ first sale taking place in December this year and the football season coming to an end, an idea was born.
Social Clinic said the goal of the campaign was to find the sweet spot between a loud announcement of the new cruise line and staying true to the nature of the cruising industry. They al
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