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Al Jazeera Sports calls major ad review

Al Jazeera Sports is looking to appoint agencies to handle its creative advertising and media accounts for the first time.

The Qatar-based broadcaster has called a pitch for its entire bouquet of sports channels, with the review currently at the RFP stage. The request for proposal includes information relating to the launch of a 24-hour sports news channel along the lines of the UK’s Sky Sports News, although the RFP does not include a timeframe for the channel’s launch.

There are no incumbents on either of the accounts, although different agencies have worked on various projects for the Al Jazeera Network as a whole. The bulk of the review is understood to revolve around the creativ


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