Leo Burnett Beirut is the first regional agency to be shortlisted at this year’s Cannes Lions festival.
The agency’s ‘Fake it all’ campaign for the Brand Protection Group (BPG) has been nominated twice in the PR category – the only Middle East agency to make the cut.
The BPG campaign, which seeks to raise anti-counterfeit awareness, is also the only regional campaign to be shortlisted on the opening day of the festival. There were no nominated campaigns from the Middle East and North Africa in the direct or promo and activation categories.
The shortlists mean that FP/BAH’s ‘Supersonic’ work for Batelco, which won the promo and activation grand prix at the Dubai Lynx, is already out of the running.
The festival started today and runs until 25 June.