Al Ain Farms Group.Al Ain Farms Group (AAFG) has entered a partnership with VICE Media to develop its brand and connect regional audiences to sustainable, locally-produced food.
By leveraging cultural expertise and storytelling prowess, VICE Media claims it will bring its understanding of culture and authentic storytelling across global markets to bridge the gap between agriculture and contemporary consumer values.
The collaboration taps into VICE’s ability to make complex topics accessible and relevant to diverse audiences and stakeholders, through strategic brand positioning and cultural insights that will shape the future of the company from the inside-out.
“We’re developing a brand strategy that helps
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