In 2022, the Middle East has really thrived, especially in large scale experiences, kicking off with the second half of Dubai Expo 2020, the unmissable – whichever side of the fence you sit on – FIFA World Cup in Qatar and culminating with MDLBEAST Soundstorm in Riyadh, to name just a few. There has undoubtedly been a lot to be proud of and the legacies of these will no doubt be celebrated for some time. A perfect tonic for any pain amounting from the past two years of pandemic.
Post-covid, we’ve been desperate to get back out, come together with our communities and enjoy live experiences once again. However, with that, there has been a tendency to throw
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