Hamza Zaid, Social Media Business Growth Director, Boopin.There’s a misunderstanding in our industry right now. People think artificial intelligence (AI) is here to replace social teams. It’s not. It’s here to separate the ones who get social from the ones who were getting away with saying they do.
For years, social rewarded volume. More posts. More formats. More deadlines. People survived by being fast, not necessarily good.
But AI flipped the equation. Now everyone can move fast.
Suddenly the advantage isn’t speed, it’s judgement. It’s who understands audience psychology, platform behavior, cultural context, retention mechanics, storytelling compression, paid/organic interplay, and the difference between content and content
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