Programmatic was apparently going to kill creativity. Self-serve platforms were going to kill media agencies. Influencer content was supposed to kill television commercials (TVCs). Now artificial intelligence (AI) is here, and we’re acting like it’s an extinction-level event.
But here’s the thing: AI isn’t the problem. It’s our reaction to it. The hype. The blind praise. The lazy shortcuts. The assumption that speed equals strategy. The tools keep evolving. But the question stays the same. Are we evolving with them, or just reacting like deer in headlights again?
We have seen this same reflex across the MENA region, just accelerated. We chase the latest tools, shift budgets, rebrand services bef
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
