The campaign leans into a visually rich and emotionally grounded style of storytelling that captures the fragrance’s essence, mystery, intimacy and allure.At a time when most campaigns rely heavily on paid media, algorithm-friendly formats and templated influencer plays, Afnan Perfumes took a different route – one that relied on creative instinct over conventional marketing mechanics.
To launch its 9PM Elixir, the brand’s newest fragrance under its bestselling 9PM line, Afnan bypassed the traditional agency model and collaborated directly with The Company Films to produce their first brand film. No filters, no overworked decks, just a focused partnership between client and creators with a shared goal: tell a story worth watching.
The 9PM Elixir campaign was created to build on the legacy of the 9 Collection, introducing a deeper, more
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