Technology is changing the way we live, work, think and communicate. It is also changing the way brands and agencies engage with consumers and interact with the world. So how do they themselves need to adapt and change?
At the beginning of this year a trio of animators created a film imagining a world where brands could invade people’s dreams with their messages.
It was commissioned by the Museum of the Moving Image in Breda, Holland, and followed research conducted in Japan that used MRI technology to read people’s dreams. Researchers are already alive to the ethical issues raised by the possibility of peering into someone else’s thoughts, and one step beyond that is t
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