JWT Cairo’s ‘Fakka’ campaign for Vodafone Egypt conquered the world this year, but JWT has proved it is much more than a one-trick pony by re-emerging as a network to be reckoned with
The judging for this year’s Advertising Network of the Year was the most difficult to date. As most will agree, 2013 was not a vintage year in terms of overall performance, with not one agency network standing out amidst the crowd across all judging criteria. Most have struggled against the tide in some way, shape or form.
Our focus was on three core areas: awards won, new business and the quality of work during 2013. Memac Ogilvy, Impact BBDO and Leo Burnett all performed well in the new business
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