CreativeDigitalFeaturedMarketingThe WorkVideoVideo & Audio

Adidas Terrex gives summits a new meaning

As part of the launch of adidas’ trekking and hiking gear Terrex, the brand has launched a global campaign called United By Summits.

The aim of the campaign was to give the word “Summits” a new meaning, to show people that summits don’t just refer to peaks or mountain tops, but can also refer to any mountain in life we want to overcome, be it physical, personal or professional.
It’s here! Marcomms360 – Predictions 2023 is Campaign Middle East’s flagship annual event and a must-attend for anyone who wants to be prepared for the year ahead. The full-morning conference takes place on December 8 in Dubai. Book your tickets now before they sell out.
To expand this new philosophy to the Middle East, Havas Middle Eas

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.