ADCB, a leading banking institution in the UAE, and Visa have launched a new, fresh and engaging campaign to create awareness about the new ‘Masri Card’ credit card among Egyptian audiences.
Targeting individuals who use credit cards on a daily basis for small, everyday payments – specifically, people interested in cashback benefits – the campaign was released across digital platforms, social media and billboards.
The hero video of the ADCB Visa campaign was brought to life by creative lead and director Sherif Mounir, who directed the spot and developed the idea directly with the client. Everyone Films was the production house on record for the campaign, while The Barber House handled
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
