By Marwa Kaabour, Head of Marketing & Corporate Communication, Al Masaood Group
The coronavirus disease (COVID-19) outbreak has brought forth a new reality so sudden and unexpected that it has left the global community reeling from its impact. Everyone has been affected, with every segment of society adapting to and innovating quickly for new ways to flourish under the present situation.
In the world of marketing and communications, brands seek to thrive by looking to consumers to offer them inspiration, encouragement, and support during these unprecedented times and amid the ever-increasing social challenges. Most of the messaging since the start of the pandemic has revolved around wha
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