For decades, the ever-growing outdoor advertising industry in Pakistan has struggled to adequately protect labourers involved in the installation of billboards, leaving many lacking basic safety measures and health insurance, while injuries have become commonplace. Recognising this critical gap, easypaisa, a digital financial platform in Pakistan, in collaboration with Impact BBDO and BBDO Pakistan, launched its ‘Insured Billboards’ campaign.
The initiative not only promotes its insurance products but also sets a powerful precedent for worker safety and care in the outdoor advertising industry. For the first time, billboard installers not only received complete medical and life insurance covera
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Tags:Ali RezBBDO PakistanbillboardsCampaigndigital financial platformeasypaisahealth and safetyhealth insuranceImpact BBDOInsiya SyedinstallationInsured BillboardsOOHoutdoor advertisingoutdoor advertising industryRabbit Hole FilmsRaeem InternationalRifah QadriSaad Khansafety gearsafety measuresThe Workworker safetyZohaib Khan
