https://www.youtube.com/watch?v=qXejy3OVPs0
To celebrate Emirati Women’s Day on August 28th 2024, Abu Dhabi Culture, in collaboration with Memac Ogilvy and Press Play Art Production, shared a social-first video campaign depicting the inspiring legacy and artistry of Emirati women and artisans.
The video, strategised as a touching tribute to Emirati women on their special day, went beyond a simple celebration to offer a glimpse into the very heart of Emirati heritage.
Conceptualised by the team at Abu Dhabi Culture, the video aimed to cast a well-deserved spotlight on the artisans of the House of Artisans – women who are true custodians of Emirati tradition.
Mashael Al-Ali, House of A
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Tags:Abu Dhabi CultureAbu Dhabi Department of Culture and TourismCultureDepartment of Culture and TourismDepartment of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi)Emirati WomenEmirati Women’s DayEWDheritageHouse of ArtisansMashael Al-AliMemac OgilvyPress Play Productionsocial media campaignwomen empowerment
