Abu Dhabi-based Multiply Marketing Consultancy has acquired a stake in Yieldmo, an advertising and attention analytics company.
Multiply, which is fully owned by Abu Dhabi-listed International Holding Company (IHC), is pursuing growth opportunities through international partnerships and key investments.
The investment in Yieldmo opens the door to collaboration to enhance Multiply’s services, which include branding, marketing strategies, advertising, social media and market research.
Backed by other premier investors such as Google Ventures and Union Square Ventures, Yieldmo has developed a mobile advertising platform that captures insightful datasets, which are then combined wit
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