Ramsey Naja is regional executive creative director at DDB Middle East. @geminisnake
There’s something wonderful about the concept of ‘suspension of disbelief’. Not only is it the foundation of the entire entertainment industry, but it also happens to come quite handy for everything related to information these days.
I mean hey, look at politics: here you are, sending troops, tanks and the entire kitchen sink to ravage a country normally associated with watching corn grow but, just to make sure everybody gets the ‘real’ picture, you engage Disbelief Suspension Mode (DSM) and suddenly it is nothing but a little jaunt
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