In 2018, fashion bloggers were invited to the opening of a new store in Los Angeles.
Italian brand Palessi had taken over premises recently vacated by Armani.
It was to be Palessi’s US launch, impossible to resist for anyone at the forefront of fashion.
It was invitation only, a private preview of its latest shoe range.
Until now, Palessi’s shoes had only been available in Milan, Florence and Rome.
The store was decorated in impeccable Italian taste: minimalist, mainly shades of grey, a single white statue of a winged lion, gold mannequins, shoes displayed like jewels.
Guests were served Champagne and canapes by attractive young staff.
The influencers were so impr
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