By Lucy Aziz, senior PR & communication manager, OPPO GCC.
Sometimes finding a synergetic connection between all elements of an event is almost impossible, fighting to draw parallels that bring to life the brand, its proposition and its partners.
Other times it falls into your lap as a perfect coincidence that makes for a breathtaking event, elevating your brand’s positioning. When scouting for a venue for OPPO’s latest launch, the Find X5 Series, the criteria was expansive to mirror the smartphone itself.
Luxurious but futuristic. Premium but advanced.
As we scoured location after location, we came up empty-handed as the launch date loomed over us. Then, the name ‘Infi
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