Hrmny linked up with Puma to produce the very first KSA campaign that went live on puma.com.
The campaign was spearheaded by a group of Saudi women and men who are making moves in the industry. Ranging from athletes to creatives to models, the young talented individuals represent the youth of Saudi Arabia and the future of the creative community as a whole. The entirety of the campaign was planned, executed, and produced by a team of Saudis, in authentic and quintessentially Saudi locations that speak directly to the Saudi consumer.
Hrmny is a marketing agency that led the creative direction, concept, styling, and vision behind this campaign, and worked alongside creatives from across
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