Money’s role has shifted from the end-goal to an enabler.
The average age across the Gulf Cooperation Council (GCC) region is 27 years old – with 20 per cent below 15. This digital native generation, coupled with government initiatives that look to 2030 and beyond, are driving the region to progress.
Younger generations expect financial services and brands they engage with to be seamless, fast and engaging – just like the technology they use today. Understanding this mindset is the catalyst to catering to both their future needs and financial aspirations.
The financial sector will transform over the next five years – with three pivotal shifts.
Service
AI’s rapid evolution will gi
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