The Holy Month of Ramadan is one of the most anticipated moments of the year. It marks a time for community, values, and spirituality, and it brings families and friends together. For marketers, it remains a time to build closer connections with customers.
Leaning into Ramadan’s spirit of generosity is an important focus for Amazon MENA. In fact, in new research conducted by Amazon[ii], 1 in 3 surveyed shoppers in the UAE and Saudi Arabia said that they engage more with brands that align with their values, so we encourage marketers to think about how they can give generously.
During Ramadan, more so than any other time of year, audiences turn to shopping, browsing, streaming and ga
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