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A checklist for Covid-19 – by Louise Jacobson

Brazen MENA's managing partner gives 10 pieces of advice to regional brands

By Louise Jacobson, managing partner, Brazen MENA

Louise Jacobson, managing partner, Brazen MENA

January 1st, 2020. A new year, a new decade, a time for a fresh start, hope and excitement. Did we ever imagine we would be in this situation less than three months in? The world is in unprecedented times, a global pandemic, countries shutting borders and social distancing becoming our daily norm.

Of course, the most important thing right now is that we stay safe as individuals and do our part to help curb Covid-19. But what should regional brands be doing in this time of financial crisis and uncertainty? The below lis


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