Egypt’s Taj Misr Developments, the real estate development arm of EICC, which is known for its projects in the New Administrative Capital and New Zayed, has released a new campaign to create brand awareness and reveal what the company has achieved within its first five years.
The campaign, which was launched across television, social media and billboards was brought to life by creative agency 7 Advertising, production house One Stop Shop and was directed by Sherif Mounir.
The advertisements ran through the month of Ramadan and leaned on humour to show how Taj Misr Development isn’t joking about its delivery deadlines and project completion – a common challenge in the Middle East constructi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
