From top left, clockwise, Amina Taher, CMO, Wio Bank; Natalie Shardan, Managing Partner, Serviceplan Middle East; Megan French-Ritsch, Executive Director Marketing, PIF Confidential; George Yaryura, SVP Marketing, Mashreq; and Sidhanth Gopishetty, General Manager, Fung GroupMarketers have stated that artificial intelligence (AI), emotional intelligence within leadership, as well as marketing craft: finding the balance between short-term performance metrics and long-term brand-building remain their top areas of focus, according to the latest CMO Barometer research released in March 2025.
The CMO Barometer is an annual study that surveys top marketers and is conducted by Serviceplan Group Middle East and The Marketing Society in partnership with The Institute of Marketing and Customer Insight at the University of St. Gallen (HSG).
In 2025, this survey took into consideration the opinions of thousands of respondents across the EMEA region, but the CMO Baromete
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Tags:“Serviceplan Middle East”AIAI-first strategiesAmina TaherArtificial IntelligenceAutomationBrandcmoCMO Barometerconscious destinationdeep customer insightsefficienciesemotional intelligenceFung GroupGeorge YaryuraHSGLeadershipMarketersmarketing craftMashreqMegan French-RitschNatalie ShardanPerformance marketingPersonalisation at scalePIF ConfidentialServiceplan GroupServiceplan Group Middle EastSidhanth Gopishettyspeed to marketThe Institute of Marketing and Customer Insight at the University of St. GallenThe Marketing SocietyWio Bank
