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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
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AOTYME2026
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From left, Ahmad Itani, Chair of the PRCA Advisory Board, and Imad Lahad, Chair of the PRCA Strategy Board.

PRCA MENA appoints board members to restructured Advisory and Strategy Boards

Bold bets: Marketers and industry leaders share focus areas for 2026

From left, Kate Midttun, Founder and CEO of Acorn Strategy and Chairperson of MEPRA; John Rynehart, , Managing Director Middle East of Kekst CNC and Chair of the PRCA MENA Mental Health Committee; Amina Taher, Chief Marketing Officer of WIO Bank PJSC and UAE Chair of The Marketing Society; Scott Armstrong, Founder of mentl; and Emma Cantwell, Non-Executive Board Member of The Marketing Society on the mental health charter

The Marketing Society, PRCA MENA, MEPRA, mentl launch mental health charter

Changemakers Conference MCN sustainability

MCN, The Marketing Society partner to champion sustainability at Changemakers Conference

Wio Bank celebrates EWD with unscripted brand film

Marketing Society GCC Awards

The Marketing Society GCC Awards 2025: Mashreq, Majid Al Futtaim, Etihad and more shortlisted

From top left, clockwise, Amina Taher, CMO, Wio Bank; Natalie Shardan, Managing Partner, Serviceplan Middle East; Megan French-Ritsch, Executive Director Marketing, PIF Confidential; George Yaryura, SVP Marketing, Mashreq; and Sidhanth Gopishetty, General Manager, Fung Group

CMO Barometer: Marketers delve into AI, EQ and ‘the dichotomy of marketing’

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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