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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
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AOTYME2026
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From left, Ahmad Itani, Chair of the PRCA Advisory Board, and Imad Lahad, Chair of the PRCA Strategy Board.

PRCA MENA appoints board members to restructured Advisory and Strategy Boards

Bold bets: Marketers and industry leaders share focus areas for 2026

From left, Kate Midttun, Founder and CEO of Acorn Strategy and Chairperson of MEPRA; John Rynehart, , Managing Director Middle East of Kekst CNC and Chair of the PRCA MENA Mental Health Committee; Amina Taher, Chief Marketing Officer of WIO Bank PJSC and UAE Chair of The Marketing Society; Scott Armstrong, Founder of mentl; and Emma Cantwell, Non-Executive Board Member of The Marketing Society on the mental health charter

The Marketing Society, PRCA MENA, MEPRA, mentl launch mental health charter

Changemakers Conference MCN sustainability

MCN, The Marketing Society partner to champion sustainability at Changemakers Conference

Wio Bank celebrates EWD with unscripted brand film

Marketing Society GCC Awards

The Marketing Society GCC Awards 2025: Mashreq, Majid Al Futtaim, Etihad and more shortlisted

From top left, clockwise, Amina Taher, CMO, Wio Bank; Natalie Shardan, Managing Partner, Serviceplan Middle East; Megan French-Ritsch, Executive Director Marketing, PIF Confidential; George Yaryura, SVP Marketing, Mashreq; and Sidhanth Gopishetty, General Manager, Fung Group

CMO Barometer: Marketers delve into AI, EQ and ‘the dichotomy of marketing’

THE WORK

SAVA Squad

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

Inception42

Brands Creative Featured Marketing News The WorkJul 2, 2026

Shantelle Nagarajan

G42’s Inception rebrands to Inception42

World Cup travel

Advertising Creative Featured Marketing Social Media The WorkJul 1, 2026

Shantelle Nagarajan

Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’

Equiti FIFA campaign

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 1, 2026

Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign

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