A still from Binance, Boomers and Backgammon.This Ramadan, Binance MENA has launched a campaign in an effort to educate individuals over the age of 50 on non-traditional financial investments.
With global studies suggesting a mere eight per cent of crypto investments are made by people over the age of 55, Binance found that the generation gap remains a big challenge for the future of decentralised finance.
To tackle this, the crypto investment platform, with the support of their MENAP agency The Romans, launched Binance, Boomers, and Backgammon — a Ramadan campaign that reimagines how crypto education should work.
Stripping away the jargon that often alienates older generations, Binance took the conversation to a setting where
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