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posted on Mar. 27, 2025 at 9:40 amSep 25, 2025

Interview: Waldorf Astoria DIFC’s Sherry White shares ‘what works’ in hospitality marketing

posted on Mar. 27, 2025 at 9:40 amSep 25, 2025

Campaign Middle East talks to Waldorf Astoria DIFC's Director of Marketing and Communications about rewriting the hospitality marketing playbook, going beyond promotions and pushing products, services to a real focus on CX.

Sherry White, Director of Marketing & Communications, Waldorf Astoria DIFC

Sherry White, Director of Marketing & Communications, Waldorf Astoria DIFC

Over the past few months, questions have been raised in the Middle East region’s hospitality marketing landscape about how to build a lasting brand while connecting authentically with diverse consumer segments, bearing varied preferences, expectations, beliefs and demands from across the globe.

Within this landscape – where emotions and experiences reign supreme – Campaign Middle East sat down with Sherry White, Director of Marketing and Communications, Waldorf Astoria DIFC, to discuss whether marketers need to transcend traditional, overly curated images and videos and larger-than-life destination marketing messaging; go beyond promotions and pushing products and services; and focus, inst

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Tags:Advertising Brand Brand Ambassadors communications Connections Consumers customers data hospitality marketing hoteliers influencer Inﬂuencer marketing innovation marketing messaging narratives service Sherry White storytelling technology upskilling Waldorf Astoria Waldorf Astoria DIFC

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.