Every March, International Women’s Day floods our feeds with familiar messages — often uplifting yet predictable, encouraging yet oversimplified. To show that true empowerment isn’t neatly packaged or confined to a single day, and recognising the need for a more authentic dialogue, Al-Futtaim has launched its #BeyondTheTitle campaign.
The campaign aimed to shift how the industry addresses women’s achievements, diversity and inclusion in the workplace, celebrating the diversity of women’s experiences and shedding light on challenges they still face today.
Central to the campaign were three Al-Futtaim women: Dr. Farah Sarraj, Chief Corporate Officer at Al-Futtaim Education Foundation
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