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posted on Mar. 24, 2025 at 11:00 amMar 24, 2025

Ramadan 2025: Navigating marketing trends in the MENA region

posted on Mar. 24, 2025 at 11:00 amMar 24, 2025

Globale Media's Bhavesh Talreja shares his take on evolving media and marketing trends, rise of short-form content and some of the best performing brand campaigns during Ramadan.

As the Holy Month of Ramadan comes to a conclusion in 2025, businesses across the Middle East and North Africa (MENA) region have been reflecting on the unique consumer behaviours and marketing trends that emerged during this period.

Ramadan, a time of fasting, reflection and community, significantly influences daily routines and consumption patterns, presenting both challenges and opportunities for marketers.
The economic significance of Ramadan in the MENA region
Ramadan is not only a time of spiritual observance but also a peak season for consumer spending. In 2022, online spending in the MENA region reached $6.2 billion during Ramadan, with a 9 per cent increase observed in 2023 and a fu

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Tags:Advertising authenticity Bhavesh Talreja brand campaigns Cultural sensitivity E-commerce economic significance Globale Media marketing media Media consumption mobile applications Ramadan short form content social media timing

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.