Masafi, UAE’s bottled water brand, is marking the holy month of Ramadan with a special-edition packaging, created in collaboration with Emirati artist Mariam Abbas.
The design, featured on Masafi’s water and tissue products, pays homage to the nation’s cultural heritage, woven with values of resilience, unity, and tradition. The collaboration is a tribute to the values that have shaped both Masafi and the UAE’s story over the years.
“This campaign was about celebrating culture and strengthening our connection with the community. Ramadan is a time of togetherness, reflection, and generosity, which are values that align with Masafi’s identity.
We also wanted to tell a stor
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