Global footwear for children brand Pablosky has launched an integrated Ramadan campaign, in partnership with MKV Digital, which is not built on heavy advertising but, instead, leans into interactive, Arab community-driven social media and in-person initiatives, and influencer marketing.
With the aim of keeping the campaign simple, seamless and to spark real moments of kindness, the campaign’s core elements includes a kindness map – a digital, printable roadmap of small, but meaningful, Ramadan acts, guiding families through the journey of kindness; influencer participation – carefully selected influencers sharing their own Kindness Map journey, documenting moments with their children and i
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