KFC has transformed misleading ‘fake game advertisements’ cluttering social feeds into actual, playable mobile games as part of its latest campaign called Original Fake Games.
The KFC campaign, brought to life by TBWA\Raad, Hearts & Science, and PLG (Power League Gaming), used a multi-platform approach for maximum reach, leveraging social media, digital ads, posters, and in-app promotions to engage players across various touchpoints.
In a statement to Campaign Middle East, the brand revealed that Gen Z often associated KFC with a restaurant that was more for their parents than for them – and in a region where Gen Z make up a significant chunk of the population, up to 22 per cent of
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