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Anup Oommen
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Podcast: McCann WorldGroup’s Daryl Lee on leaning into brand, creativity and insights

Anup Oommen
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"We use data for intelligence, and intelligence for insights. Data in the creative space is about an intelligent search for insights," McCann WorldGroup's Global CEO Daryl Lee told Campaign Middle East.

https://youtu.be/ep9_TBtSxcY

On the latest episode of Campaign Middle East’s On The Record podcast, Daryl Lee, Global CEO of McCann WorldGroup, makes the case for creativity and its effectiveness for brands. He also shares how marketers – and the agencies supporting them – must prioritise data to tell better stories, not just more targeted ones.

In conversation with Campaign Middle East, Lee also delves into how the economic strength of the UAE is catalysing creativity, beyond being a hub for talent and an incubator for creativity, given that the GDP growth has averaged 4.8 per cent between 2021 and 2024, and non-oil GDP growth averaged 6.2 per cent.

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Tags:advertisersbehavioural patternsbrandsCampaign Middle EastcreativityDaryl Leedataemotional preferencesInsightsIntelligenceLifestyleMcCannMcCann WorldgroupOn The Recordpersonalisationpodcasttalentvideo podcast
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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