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posted on Mar. 10, 2025 at 4:39 pm

Apple pays homage to Saudi soap operas in latest TV commercials

posted on Mar. 10, 2025 at 4:39 pm

The advertisements running across TV, digital, and social media platforms during Ramadan feature Saudi soap stars and social media personalities such as Reem Al Habeeb, Adwa Bader, Abdullah AlSadhan and Waleed Alkahtany.

Apple Relax Its iPhone campaign

Apple has paid homage to Saudi soap operas in its latest Relax, it’s iPhone campaign, which features a series of Ramadan spots.

The campaign leans into two spots titled The Matchmaker and Favorite Son to highlight how the advanced camera features of an iPhone 16 Pro can smooth out life’s dramatic moments.

The advertisements, which are running across TV, digital, and social media platforms during Ramadan, feature well-known Saudi soap stars and rising social media personalities, including Reem Al Habeeb, Adwa Bader, Abdullah AlSadhan and Waleed Alkahtany.

To support the launch of the campaign, Apple hosted a Shot on iPhone workshop on 5 Ma

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Tags:750MPH Abdullah AlSadhan Advertising Adwa Bader Apple Campaign Coffee & TV digital platforms Favorite Son KSA London marketing OMD Ramadan Ramadan Campaign Reem Al Habeeb Relax It's iPhone Saudi Arabia social media TBWA\Media Arts Lab The Matchmaker The Work TV commercials TVCs Underground International Waleed Alkahtany.

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.