Mike Khoury writes on how precise social listening can help brands create culture. Welcome to 2025, where everything is faster, louder, and somehow, even your toaster has a TikTok account.Once upon a time, a pair of shoes was just … shoes. You bought them because they were comfortable or made you look marginally cooler. Simple times. But those days are gone.
Now, brands don’t just sell products; they sell worldviews, secret handshakes, and the illusion that buying their stuff makes you part of something bigger. If you’re a brand that hasn’t figured this out yet, this is your heads up.
Brands don’t just need to get culture — they need to make it.
Take Nike for example, they’re not in the sportswear business anymore; they’re in the motivation business. More loc
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